7 Social Media Tips for Restaurants To Improve Sales
Do you want to run successful social media marketing for restaurants, but your profile is stuck in one place? How do you increase brand awareness, gain followers, and engage a larger community? Here is a complete guide of social media tips for restaurants.
3 out of 4 customers now go to Facebook comments and images when choosing a restaurant. The power of social media can genuinely bring audiences to your business.
The importance of social media marketing for restaurants
What do a hungry people do first? They take out their smartphone and begin browsing the Internet for restaurants. Where do they go after typing “restaurant near me” on Google? They go to the restaurant’s social media pages.
The second kind of customer wants a nice spot to eat and hang out with friends. So, where will they be looking? Within Instagram.
As you can see, social media is the end of all communication. In 2021, a sizeable section of the population won’t even notice your company if it doesn’t have a social media page. Before going anywhere, people want to look at reviews, menus, and food pictures. You must not miss this opportunity.
7 Social Media Marketing Tips for Restaurants
1. Incorporate Your Branding
While showcasing your cuisine and drinks on social media should be a key focus, knowing how to use social media for restaurants also means sprinkling your brand’s logo and colours throughout your posts. This is important for developing brand recognition and revealing the character of your restaurant to new customers who may not have previously dined there.
2. Go Behind the Lens
Customers desire video. 81 percent of companies use video marketing, so your restaurant should also go on board. The following advice, such as promoting your newest restaurant projects and behind-the-scenes footage, lends itself well to video. Remember that a video only needs to be on-brand and interestingly convey useful information to your visitors to be engaging. It does not need to be professionally shot.
3. Communicate Vital Updates
People look to social media in uncertain times for the most recent information. While it is unlikely that your customers will think to visit your website for updates, they will undoubtedly do so to find out your hours and whether they need to make a reservation to eat with you. Social media is a great platform for sharing updates about the group sizes you are currently accepting.
4. Add Research to Your Content
Nearly 60% of marketers said that in 2020, social listening would be essential. If you haven’t already, you can monitor internet sentiment and debate regarding themes relating to your restaurant, including farm-to-table dining, using free or paid solutions. After that, you can join the discussion or develop your content related to the topic. Social listening is an excellent technique for learning about your audience’s interests.
5. Employ hashtags and geotags
Your restaurant’s content will be found by new audiences that follow or search for those specific places or hashtags if you geotag and hashtag your Instagram posts. To avoid cluttering up your photo caption, separate your hashtags from it. The best restaurant on Instagram combines hashtags related to the image, the establishment, the region, or trending hashtags from Instagram, such as #foodie or #photooftheday.
6. Try influencer marketing
It can be a great approach to expose your content to a new audience with comparable interests to your present consumers if your restaurant has the time and resources to spend working with a social media influencer. Influencers in the food industry can influence consumer decisions and have devoted fan bases. Additionally, they can make the food in your images appear amazing.
7. Use Right social media platform for the Right reason
As there are many social media platforms and each serves a different purpose, it is essential for a restaurant owner to use the right social media platform at the right time and for the right reason. Facebook is commonly used to add posts, menus, location and latest updates but at the same time, short food videos can be uploaded on TikToks and recipes, making or just aesthetic pictures can be posted on Instagram for more views. Keep in mind, to engage more customers, keep posting regularly!
Conclusion
Social media may appear to be all fun and games on the face, but building a successful online presence for your restaurant that engages and draws in new customers requires careful planning and dedication. It’s important to keep in mind that if you don’t take the time to do it properly, you could end up damaging your brand more than helping it.
